You may have seen the Marilyn Minter-esque ads in honor of Jimmy Choo’s 15th birthday, but Minter herself shot the image above. Crystals the traditional 15th anniversary gift — smother the silver shoe splashing through the gold puddle; it’s as sparkly and dirty as one would expect from Minter.
But Tamara Mellon, the woman behind Choo’s success, found herself surprised by the artist whose work she’s collected for so long, “It’s amazing how down to earth Marilyn is and [yet she] produces such provocative, sexy, and inspiring images.”
If you look closely, the 15th anniversary shoes are traditional Choo shapes, just covered with enough embellishments to celebrate an extra birthday or two. Mellon explained, “I was inspired by vintage jewelry to add sparkling and luminous details…but these are not the jeweled shoes of the past…they're modern and edgy.”
Minter herself is no stranger to the fashion world she’s collaborated with brands like Intermix and MAC as well as celebs like Madonna and Pamela Anderson, but this is her first luxury campaign. Though most high fashion ads would love to be called “art,” this may be the first piece to really warrant the title.
credit: elle
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