Unlike other products already on the market, they claim to keep grease at bay, meaning hair can be washed less often.
The No Frizz products are the brainchild of Professor Robert Langer, of the Massachusetts Institute of Technology, who has won some of the most prestigious prizes in medicine.
The No Frizz range uses a man-made water and oil-repellent compound called polyfluoroester to coat the hair.
The No Frizz leave-in conditioner
Lighter than silicone, it encases each strand, preventing water from entering and keeping it frizz-free.
The hair also produces less oil - and less grease and dirt is attracted to it - reducing the need for washing.
Customers choose either a spray or cream, depending on the thickness of their hair and apply it after washing and towel drying. Hair is then dried and styled as usual.
Rob Robillard of Living Proof the U.S. manufacturer of No Frizz, said that having great hair lifts a woman's spirits.
He added: 'Humidity is hair's number one enemy. It expands the hair shaft and that is why you get frizz. And the more damaged your hair is, the more porous.
'If you colour treat or use heated appliances, it damages the hair and frizz is more of a problem.'
'Our material seals the hair with a thin coating and prevents humidity from going in and out, solving the problem of frizz at its root.'
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